Turn The Real World Into A Game.
Mission
Design a meaningful, engaging real-world experience using QR codes. If your mission gets used, you could win $500 and help shape the future of SHW.
Submission Timeline
Opens: Mother’s Day
Closes: Father’s Day
Selected missions will be built into the upcoming SHW season starting July 22
What This Is
This challenge is an opportunity to design real-world experiences that people will actually play. The
best missions will be selected and brought to life in SHW.
Design Prompt
• What makes your mission fun or addictive?
• Why would someone want to complete it?
• How does it create real-world interaction?
• What makes it different?
How It Works
• Submit a well-thought-out mission (written or video)
• Top ideas are selected and built into real missions
• Players complete them in the real world
• Most-used mission wins $500 Creator Award
Example Mission Directions
• Social: Bring people together to complete a shared experience
• Competitive: Challenge others in a real-world contest
• Exploration: Discover multiple locations
• Vendor Experience: Interactive activity at a business
Vendor Experience Missions
You can design missions tied to real SHW vendor locations to create immersive experiences.
Unlock Access:
To build missions around participating vendors, a SHW Vendor Access Card is required. This gives you
access to real businesses and allows your mission to drive real-world engagement.
Vendor Impact Bonus:
High-performing vendor missions that drive real-world participation may earn an additional reward.
Bonus: Mission Beacon QR
Selected creators may receive a custom QR code to share their mission and drive participation.
Design the Future of Real-World Play
Create interactive missions that connect people through real-life experiences.
SUBMIT Mission
Eligibility line
Open to all ages; participants under 18 must have parent or legal guardian consent to claim any prize.